How to make on-brand video ads with AI: a step-by-step workflow

AI video models can now produce footage that would have needed a crew a few years ago. What they cannot do on their own is remember your brand. Every model starts from a blank canvas, so unless you give it your identity as real inputs, it invents one. The workflow below is how we build adverts on Reigniter, and it works as a checklist whichever tool you use.

Why most AI video ads drift off brand

There are four common reasons an AI advert stops looking like the company that paid for it.

• The logo is described, not supplied. A prompt that says "our green leaf logo" gets a green leaf. It will not be yours, and it will change from shot to shot.
• Colours live in prose. "Warm, premium, a bit of teal" means something different to every model and every seed.
• Each scene is prompted separately. Five scenes means five chances to drift, and nobody compares them side by side until the video is finished.
• Text is drawn by the model. Video and image models still misspell words and prices. A wrong price in an advert is worse than no price.

The fix for all four is the same: decide the brand once, store it as files and values, and make every scene read from that one source.

Step 1: Lock the brand kit before you write a prompt

A brand kit is the smallest set of decisions that makes something look like you: the logo, the brand name, a primary colour, a short palette and your fonts. If you have not written one down yet, our guide to what a brand kit is and how AI uses it covers it in detail.

For AI work, three rules matter most:

1. One logo. Pick the version that works small and on both light and dark backgrounds.
2. A fixed palette. Three to five colours with their hex values. Fewer choices left open means more consistent output.
3. Real font names. So on-screen type can be set in them rather than imitated.

On Reigniter you can import colours, fonts and the name from your website or a brand guidelines PDF, then review and save. If you are starting from nothing, the Brand Generator proposes logo directions from a name and one sentence about the business. Either way, the kit is saved once and every advert, still, motion graphic and training module reads it.

Step 2: Add the real product

If the advert shows a product, give the model a real photo of it. A clean shot on a plain background works best. Without one, each scene has to guess the packaging, the label and the proportions, and the guesses will not match.

This matters most for:

• product adverts and hero shots,
• UGC-style adverts where a creator holds the product,
• anything with a label, a screen or a printed name.

Step 3: Pick the format that fits the job

Different formats solve different problems. Choosing one before you write the script saves rewriting it later.

For more detail on the first format, read UGC-style AI adverts: what works. To see what each format looks like on Reigniter, the AI video page has examples.

Step 4: Plan the advert as scenes

Write the advert as four to six scenes before anything is generated. Each scene needs two things: what we see, and what we hear. A dependable shape for a short advert is:

1. Hook. One line or image that earns the next three seconds.
2. Problem or desire. Why the viewer should care.
3. Proof. The product doing the thing. This is where the real product photo pays off.
4. Call to action. One instruction, with the logo and the offer.

On the Reigniter canvas the plan appears as a list of scenes you can rewrite, reorder, add to or delete. Editing the plan costs nothing, so this is the cheapest place to get the advert right. A storyboard score shows how ready the plan is and lists what would raise it, such as adding your brand or your product.

Step 5: Storyboard before you render video

This is the step most teams skip, and it is the one that saves the most money.

Before any video is made, generate one still frame per scene. Put the frames side by side and check them against the brand kit:

• Is the logo the real one, in the right place?
• Do the colours match the palette?
• Is the product the right shape, with the right label?
• Does each frame look like it belongs to the same advert?

If a frame is wrong, change that one scene and draw it again. On Reigniter you can also type a single change on a frame, for example "make the background darker", and keep the rest of the frame as it is. Frames cost less than video, and fixing a scene at this stage means you never pay to animate a mistake.

Step 6: Keep text as type, not pixels

AI models draw letters as shapes. Sometimes the shapes are right. For anything that must read exactly, such as a price, a discount code, a product name or a legal line, set it as type instead.

Two ways to do that:

• Motion graphics scenes animate your headline, figures and interface panels from real type, in your fonts and colours, with no AI video model involved. See motion graphics.
• Static web adverts let the AI paint only the background while your headline is set on top in real type.

A good rule: if a word would cost you money when misspelled, it should be type.

Step 7: Render, check and make versions

Once the frames are right, build the video. Choose the aspect ratio for where it will run, the voice, and whether music plays under the voiceover. On Reigniter the render window shows the credit cost and your balance before and after, and nothing starts until you confirm. If a scene fails, its share of the cost is refunded automatically.

Then make versions rather than starting again:

• Hooks. Test two or three openings against the same body.
• Placements. A vertical cut for Reels, TikTok and Shorts; a wide cut for YouTube and web.
• Languages. A language version is rendered again from the same storyboard, so a presenter's mouth matches the new words.

Which video model you pick for each shot also matters. We compare the main ones in Kling vs Veo vs Seedance for product adverts.

A checklist before you publish

Run through this list before an advert goes live:

• The logo is your real file, not a redrawn version, in every shot where it appears.
• Every price, name and offer is set as type and spelled correctly.
• Colours stay inside the palette from the first scene to the last.
• The product looks the same in every scene.
• The first three seconds work with the sound off.
• The call to action names one thing to do.
• You have the rights to every face, voice and piece of music in it.

Where Reigniter fits

Plenty of tools now apply a brand kit, including Canva and VEED, and that is a good thing. What Reigniter adds is the whole loop in one place. It can build the brand identity itself, with a brand kit and brand guidelines, and then make every video advert, product still, motion graphic and AI-presenter training module from that same brand. Change the kit, and the next thing you make follows it.

If you want to try the workflow, the free plan covers stills, brand kits and brand guidelines, and video starts on Pro. The pricing page has the details, and every action shows its credit cost before it runs.