How Reigniter works: from brand kit to published advert

Reigniter is an AI video and brand platform. It makes adverts, product stills, motion graphics and training videos, and every one of them is rendered from the same brand kit. This page explains the whole loop, from an empty account to a published advert and the numbers that come back. It also says plainly what Reigniter does not do.

Key takeaways

• Everything starts from a brand kit: your logo file, palette, fonts and guidelines.
• You make adverts, stills, motion graphics and training from that kit, on one canvas.
• Every priced action shows its credit cost before it runs, and failed jobs are refunded.
• Finished videos go onto a publishing calendar, and results come back from the platforms.
• Reigniter does not promise sales, predict results or spend ad money without your confirmation.

How does Reigniter work?

You set up your brand once, then make what you need from it. Reigniter runs as a loop of four steps: know your brand, make what works, show up consistently, then learn and repeat. A fifth step, training, uses the same brand for your team.

Step 1: Know your brand

Most tools start with the advert. Reigniter starts one step earlier. You can generate a brand kit and brand guidelines, or import them from your website or an existing guidelines PDF. An account can hold several kits, which is how agencies keep each client separate.

From then on, the kit is read at render time. Your logo is your uploaded file, placed rather than redrawn by a model. Colours come from your palette, and on-screen type is set in your fonts. Change the kit, and the next thing you make follows it. Our guide to what a brand kit is explains what to save first.

Step 2: Make what works

You start an advert from a prompt, a script, a URL or a blueprint of an advert format you like, or pick a ready-made workflow from the Explore shelf. The formats cover what most small brands run:

• UGC-style adverts with a presenter talking to camera (how they work).
• Product adverts built from your real product photo.
• Faceless adverts with narration over product and lifestyle shots.
• Motion graphics for prices, offers and feature call-outs, animated as real type so they are spelled exactly (motion graphics).
• Stills: product shots, posters and static web adverts (image ads).

The work happens on a canvas. Each scene is a card you can open, re-prompt and re-render on its own, so one weak shot does not mean regenerating the whole film. You check storyboard frames before the video renders, which is where drift is cheapest to catch.

Every priced action shows its credit cost on the button before it runs. Credits are taken when the job starts, and if a generation fails through our fault, they return to your balance automatically.

Step 3: Show up consistently

Finished videos go to the publishing calendar. It has month, week and list views, a tray of videos ready to post, drag-to-reschedule and a phone preview of the post. You connect your channels on the Connections page; each platform opens as it approves our access, and the page shows which are available to you.

Automations can do the routine parts: put a finished video on the calendar for approval, email you a summary of your week, or tell your team when a post passes a view milestone.

Meta campaigns are opening account by account on Pro and above. A campaign runs on your own Meta ad account, so Meta bills the ad spend to you directly. Campaigns are created paused, and nothing spends until you switch one on and confirm. You can pause or edit a live campaign from Reigniter.

Step 4: Learn and repeat

The Results page shows one card per video across every platform it was posted to, with views, likes and comments where the platform shares them. Some platforms limit what we can read; Instagram Reel views, for example, need a permission we do not hold yet, so those cards show likes and comments only. When there is no data, the page says so instead of showing an estimate.

Use the results to decide what to make next: a new hook on the advert that held attention, or another product in the format that got comments.

Step 5: Grow the team too

The same account turns a PDF, PowerPoint, Word file, URL, prompt or script into an interactive training module with an AI presenter, quizzes and branching. On Interactive Training and Agency you can export SCORM 1.2 for your LMS, or share a link that records named learners, results and certificates. See employee training.

Agencies can also send work for client review: the client comments on the video from a link, and you see the notes in the editor.

What Reigniter does not do

We would rather you know this before you sign up:

• It does not promise outcomes. No follower counts, sales figures or "expected viewers" are invented. You see what the platforms report, nothing more.
• It does not predict which advert will win. Testing is still how you find out.
• It does not spend money on its own. Every render is priced first, and ad campaigns stay paused until you switch them on.
• It does not draw brands you did not give it. Only logos you upload appear in your work.
• It does not clone voices, and digital twins of real people need their consent.
• It does not replace an LMS for large organisations. The share link suits small teams; SCORM 1.2 covers most LMSs, but SCORM 2004 is not supported.
• It is new. There are no public reviews yet, so the free plan is the honest way to judge it.

What it costs

There are four plans in US dollars: a free plan with 5 credits at signup, Pro at $30 a month with 48 credits, Interactive Training at $149 with 238 credits, and Agency at $199 with 318 credits. A standard advert is about 5 credits. The full breakdown is in how much Reigniter costs, and the live plans are on the pricing page.

Written by the Reigniter team. Reviewed on 2026-10-06.