White-label AI video for agencies: what the label actually covers

We make Reigniter, one of the tools below, so we are not neutral. Everything here about another company's product comes from that company's own page, listed at the end and read on 9 November 2026. We did not test client delivery in each tool.

The three meanings of "white label"

Biteable's guide to the term starts with the simplest level: "Branding removal. The vendor's logo and watermark are removed from the player or exported video." Wideo describes the far end: "your logo, your colors, your domain, your client portal, and your delivery environment."

Between the two sits the level most agencies actually deal with day to day.

Level 1: a clean file. The client receives a finished video with no vendor mark. Eliro's page puts it plainly: "You deliver the finished files to clients as your agency's work product, in their brand and your name." Wireflow says its clips carry "no Wireflow branding."

Level 2: client-facing pages under your name. The client opens a link to review or watch the work, and that page wears your brand. This is where approval happens.

Level 3: a rebranded product. The client logs in to something that appears to be yours. Wireflow is candid that it is not this: it "does not ship client logins, per-tenant sub-accounts, or a billing dashboard." Creatify lists white-label support on its Enterprise plan, at custom pricing.

What to check before you buy

Who sees what. Walk through one job from the client's side. If they only ever get an MP4, Level 1 is enough, and paying for more is waste.

One brand per client. Each client needs its own logo, colours and fonts that cannot bleed into another account. Vivideo describes "a brand kit per account", and Agent Opus describes storing brand assets for each client in a client profile. Reigniter keeps a brand kit for each client, chosen per video.

How approval works. Eliro's page says "Send it for client approval" and that "Approval can still happen in whatever workflow your clients prefer", which suggests the step sits outside the tool. Vivideo describes sending the draft for client sign-off. Reigniter's Agency plan gives client review links with comments and approval per scene. If approval is where your projects stall, look at this closely.

Seats and clients. These are often where the real price sits.

What credits do. Several tools meter usage in credits, and some expire. Creatify's page says "Credits expire after 2 months." Reigniter's credits also last two months from the day they arrive, oldest used first. For an agency with lumpy client work, check this before you commit.

How some tools describe themselves

Every price here was read on that vendor's page on the date above. Check them again before you decide.

White label does not mean removing AI labels

This is worth separating from branding. Hiding your vendor's name from a client is a commercial choice. Disclosure that a video was made with AI is a legal one, and it can apply wherever you publish.

Reigniter's FAQ is explicit: "Every file we deliver is marked in its metadata as AI-generated. Where you publish it, you are responsible for any disclosure the law requires of you", and "Do not remove the provenance marking." Output on every plan also carries an invisible digital watermark marking it as AI-made. If you want a file with no AI marking at all, Reigniter is not the tool. For the rules by platform and country, see do you have to label AI ads?

How Reigniter fits

Reigniter is made for brands, their marketing teams and agencies producing adverts for clients. One brief becomes linked adverts for each funnel stage, each a full multi-scene advert, and you can batch variations and render every size placements need. On Agency, each client also gets its own workspace, with 10 team seats on one credit pool, client review links and white-label links, and the developer API sits on top. Every action shows its credit price before it runs, and a failed render is refunded.

The same account can also build interactive training for a client. A client admin can sign in read-only and see only their own staff and modules.

Who Reigniter does not suit

• Agencies with more than 10 clients or seats on one plan. The pricing page lists 10 of each on Agency.
• Anyone wanting to resell the software under their own name. Our pages describe white-label links and delivery, not a rebranded app. Ask before you buy if that is what you need.
• Agencies that want paid media bought for them. We are "not a paid-ad buyer", and we do not invent a return-on-ad-spend number.
• Teams relying on competitor research from live adverts. The scanner reads a competitor's landing page. Their live adverts from the Meta Ad Library follow once Meta's verification completes.
• Long-form work. Agency allows up to 10 minutes per video.
• Agencies who need files with no AI marking. See above.

The quick decision

If your clients only ever get files, compare price and output on Level 1 tools. If your clients need to review and approve work, shortlist tools with client links and per-scene approval. If you need to sell a product under your own name, ask for Enterprise terms and check for client logins first.

Sources

Read on 9 November 2026.

Other companies

• Biteable, white-label options
• Wideo, white-label model
• Eliro, for agencies
• Wireflow, white-label
• Creatify pricing
• HeyGen pricing
• Vivideo, for agencies
• Agent Opus, for agencies

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